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Kreafunk Concept
CHALLENGE
How can a new app prototype enhance the user experience for a sustainable audio and electronics brand like Kreafunk? How can the design reflect the brand’s values and provide added value to its product offerings?
SOLUTION
Leveraging my familiarity with Kreafunk’s products, I designed a user-friendly app concept aimed at enhancing the overall user experience. The design process involved in-depth research, including discussions with a former designer and engineer from Kreafunk, to better understand the brand's product line. The prototype was iterated through user testing and A/B testing, ensuring that it was both intuitive and aligned with Kreafunk’s commitment to sustainability.
TIME
3 weeks
TOOLS
Figma
Miro
METHODS
User Experience Design
User Testing
A/B Testing
Product Research
Concept, Design & Prototype
I’m proud of the Kreafunk Prototype because it highlights how thoughtful design can amplify a brand’s values while addressing user needs. The goal was to create a concept app that aligns seamlessly with Kreafunk’s sustainable ethos and premium aesthetic.
Week 1 – Research & Ideation
I started with research into Kreafunk’s product line and values, focusing on their commitment to sustainability and premium audio experiences. Interviews with a former designer and engineer helped uncover potential app features that could enhance product functionality. I used this information to sketch initial wireframes and map user flows.
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Week 2 – Design Development
Based on the research, I created high-fidelity prototypes in Figma. The app design integrated Kreafunk’s minimal aesthetic with eco-friendly messaging, ensuring the interface reflected the brand’s identity.
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Week 3 – Testing & Refinement
I conducted usability tests with potential users to assess the design’s intuitiveness. A/B testing helped refine elements such as button placement and navigation flow. Feedback guided adjustments to ensure the app was practical, visually engaging, and reflective of Kreafunk’s values.
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